Hi,

My name is Simon Cassidy - thanks for visiting our site.

I run a small family run Company which has grown out of my busy Guitar Teaching Studio over the last 10+ years.

With our Head Office in the North of England, we design and manufacture Electric / Acoustic Guitars / Basses and Hard Cases / Gig Bags under the Cassidy®, Axeman® and Bluesville® UK Registererd Trademarks.

We have approached our business with the challenge of making a range of high quality guitars affordable for all guitarists from beginners through to professionals. We also seek to provide a personal service as all guitars are setup, inspected and, in the case of the UKCB Series, built by me. As a consequence, you won't find our guitars in shops as we prefer to sell directly to our customers in order to keep quality high and prices as competitive as we can. So if you buy one of our guitars then you'll be dealing directly with me.


We carefully select the best Tone Woods from around the World which are carefully matched within each of our guitar designs. We catalogue all species and sources of our materials and offer full details to our customers as required.

Our premium range is the UK Custom Built Series (UKCB) of Electric Guitars and Basses which are carefully assembled and setup by me in the UK using the very best components from around the World.

Guitars from our standard range are built to our design and specification in our production facility in China where they are made in small batches largely by hand by highly skilled Luthiers using traditional methods. All of our guitars undergo our meticulous inspection and set up process here in the UK before delivery to our Customers.

If you would like to get your hands on one of our guitars before you buy then you can see them at Guitar Shows across the Country - keep an eye on our facebook for latest updates - or you can arrange an appointment at our Studio in Darlington, UK.

You can see some of our Customer Reviews here.

I look forward to hearing from you.


Simon Cassidy